Book Title: Communicating Love
Author: Djito Kasilo
Publisher: Kepustakaan Popular Gramedia (KPG)
Year published: 2008
Book-length Djito Kasilo Conference this many people, especially our ad lover, students and professionals to know more communication, especially with the target audience. This book is written with the language of light with the phases so that the message that we are able gratitute penetrate the G-Spot target audience with a love of synergistic elements.
It's laying on moral issues. It is true that we pay is the client or manufacturer. Thus we must therefore serve the consumer with the arguments: for a successful marketing producers, but producers also throw ongkosnya to consumers. So consumers who pay us. So, we need to serve producers and to consumers with the sincere and full of love.
Problem which must be surgical in the harmonization of our relationship with the consumer product is not pradigma on the actual level of sales is due to a client problem, with the inclusion of our clients thus problem we terpancing to make random price policy, product or srategi distribution. Communications problem, settle the product / brand with potential customers when not in harmony.
Limitation of community groups called the target market and target audience:
* Geographic and demographic data: age, education, employment, socio-economic status.
* Data psikografis: tastes, habits, attitudes, dreams.
* Aspiratif: the aspirations of the target audience for CE
* Understanding of others: To be anyone at any time.
Interestingly the world of marketing communications is precisely because we must know the limits of each group over time.
Phases according to the method needs Maslow
* The need for physical
* The need for joint
* The need for social
* The self-actualization needs
Brand and Brand is a different matter if the product in ibaratkan as the body is the brand name. While the brand is the name of the body and soul. Essence essence of a product or brand is called brand essence, while the components that are used to the brand essence meramu among other benefits, the meaning, factors pembeda reason to believe personality. After the component form we cermati and renungkan in love with a full academic year, write in one short sentence that is the brand essence.
BRAND Essence
Sample components: the benefits, meaning, pembeda factor, a reason to believe, personality.
When clients have no problem marketing our client's message directly menembakan on TA, but as much as possible the message we Ramu (what to say) and we submit (
How to say) in a way that is at the heart TA. All manufacturers of both our clients and have komputiter generic marketing message is the same. So we need to change the bias marketing message into a message communication that have meaning for the TA.
Message delivery component is highly dependent on the power of ideas. Divided into 3 ideas creative ideas, thoughts and ideas activation media. Three strength must support this idea are synergistic because the dug is brainstorming ideas.
Tone & Manner is a style of approach in communication. This close relationship with the brand personality and have the expression of ideas to strengthen the function. In the ad, the problem of constitution / foreign matter is not constructive. Since mencerna insight, is to be done pemilah-milahan the constitution and construction of brain / heart TA.
On the last part of the author recounts some of the actual cases we consider trivial, but very inspiring. In fact I not only owned by two human love but a fuse as well as communications that we need to understand with love.
Author: Djito Kasilo
Publisher: Kepustakaan Popular Gramedia (KPG)
Year published: 2008
Book-length Djito Kasilo Conference this many people, especially our ad lover, students and professionals to know more communication, especially with the target audience. This book is written with the language of light with the phases so that the message that we are able gratitute penetrate the G-Spot target audience with a love of synergistic elements.
It's laying on moral issues. It is true that we pay is the client or manufacturer. Thus we must therefore serve the consumer with the arguments: for a successful marketing producers, but producers also throw ongkosnya to consumers. So consumers who pay us. So, we need to serve producers and to consumers with the sincere and full of love.
Problem which must be surgical in the harmonization of our relationship with the consumer product is not pradigma on the actual level of sales is due to a client problem, with the inclusion of our clients thus problem we terpancing to make random price policy, product or srategi distribution. Communications problem, settle the product / brand with potential customers when not in harmony.
Limitation of community groups called the target market and target audience:
* Geographic and demographic data: age, education, employment, socio-economic status.
* Data psikografis: tastes, habits, attitudes, dreams.
* Aspiratif: the aspirations of the target audience for CE
* Understanding of others: To be anyone at any time.
Interestingly the world of marketing communications is precisely because we must know the limits of each group over time.
Phases according to the method needs Maslow
* The need for physical
* The need for joint
* The need for social
* The self-actualization needs
Brand and Brand is a different matter if the product in ibaratkan as the body is the brand name. While the brand is the name of the body and soul. Essence essence of a product or brand is called brand essence, while the components that are used to the brand essence meramu among other benefits, the meaning, factors pembeda reason to believe personality. After the component form we cermati and renungkan in love with a full academic year, write in one short sentence that is the brand essence.
BRAND Essence
Sample components: the benefits, meaning, pembeda factor, a reason to believe, personality.
When clients have no problem marketing our client's message directly menembakan on TA, but as much as possible the message we Ramu (what to say) and we submit (
How to say) in a way that is at the heart TA. All manufacturers of both our clients and have komputiter generic marketing message is the same. So we need to change the bias marketing message into a message communication that have meaning for the TA.
Message delivery component is highly dependent on the power of ideas. Divided into 3 ideas creative ideas, thoughts and ideas activation media. Three strength must support this idea are synergistic because the dug is brainstorming ideas.
Tone & Manner is a style of approach in communication. This close relationship with the brand personality and have the expression of ideas to strengthen the function. In the ad, the problem of constitution / foreign matter is not constructive. Since mencerna insight, is to be done pemilah-milahan the constitution and construction of brain / heart TA.
On the last part of the author recounts some of the actual cases we consider trivial, but very inspiring. In fact I not only owned by two human love but a fuse as well as communications that we need to understand with love.
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